Industry events are wonderful gatherings of colleagues, peers, new potential business partners, and the scientific community that changes the world through the tools and support we’re able to provide. They’re a lot of fun and a chance to really connect with the sector to have meaningful discussions and forge productive relationships.
Businesses always consider the pros and cons of any event because, unfortunately, they aren’t free. With much consideration of budgets and strategic goals, there are various reasons why one should be a participant or perhaps why not to be part of it in any particular year. We at Chemetrix know you’ve read the title of this article and it’s true: We won’t be at analytica Lab Africa and we’d like to explain our decision.
We are big fans of analytica Lab Africa as it’s the premier trade fair for the analysis, laboratory-technology and biotechnology sectors. It’s also the only event of its kind in South Africa. Lab Africa brings together scientists, entrepreneurs and users from around the world. It is the perfect platform for international business relations. In 2023, Chemetrix was an exhibitor at the event and it was a roaring success.
It is precisely because we were at the last Lab Africa that we’re choosing to not exhibit in 2025. We know the positives of the event and we’d like to try something different. Chemetrix is known for delivering tailored solutions for our valued customers. We’re not afraid to think differently and try something new when we know it can yield a positive result. So, we’re adopting a unique approach by not exhibiting.
If you’re at Lab Africa 2025 and you’d still like to connect with Chemetrix, here’s what we can offer you:
A visit to our HQ: Our office is a short distance from Gallagher Convention Centre so, if you’re at Lab Africa, you’re welcome to come see us at your convenience.
One-on-one time with our experts: You can take your time and ask our knowledgeable team all the questions you may have. They’ll also be able to hear your needs and goals and offer solutions.
Product demos: We have instruments available to do demonstrations, allowing you to see them in action. It’s a front-row seat to all the state-of-the-art features and how these can benefit your lab.
Learn about our after-sales support: From training to troubleshooting, you can find out how we support your lab.
A great cup of coffee: If you need a break from Lab Africa, pop in and enjoy a fresh cup of coffee and a chat.
Although this decision not to participate in the event may be surprising, it doesn’t mean that you won’t see Chemetrix at any industry events in the future. On the contrary, we look forward to showcasing our values, our excellent customer service, and our incredible portfolio of instruments at various events in the future. We might even be at the next Lab Africa.
For this year, we have a clear plan for how we’d like to be of service and build new and greater connections. There are wonderful developments on the horizon that include new instruments, our CSI initiatives, as well as our participation in Agilent and Seeding Labs’ project to distribute pre-loved instruments to organisations who need greater instrument accessibility.
Our company continues to grow and we are thrilled to have so many young South Africans applying for roles within Chemetrix. We are also excited to see our Kenya office bring the same level of excellence into the continent that we are well-known for in Southern Africa.
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